Everyday Cuteness in Japan

I think most crafters are familiar with the word 'kawaii' as a genre of cutesy japanese craft like amigurumi crochet and hello kitty. It is a japanese word that basically means "cute" and is used extensively by young women. Before I came here I used to pronounce it 'kai-why' but it should be pronounced 'ka-why-ee'. One of the things westerners notice as…